Market Leadership Great Lakes Wine and Spirits is Michigan’s largest wine and spirits distributor with a substantial revenue range of 100 to 250 million dollars, positioning it as a key player in the regional alcohol distribution market offering significant sales opportunities within its geographical footprint.

Distribution Network The company's recent divestiture of assets in Northern Michigan and its partnership with Coppercraft Distillery show a strategic focus on refining and expanding its distribution network, presenting potential for collaboration or expansion into new product lines and regions.

Customer Engagement Utilizing a diverse tech stack including Google Analytics and DataTables, Great Lakes Wine and Spirits demonstrates a focus on data-driven decision making, which can be leveraged to identify new customer segments and tailor sales strategies more effectively.

Staffing and Growth With a workforce of 51 to 200 employees and recent organizational adjustments, there is potential to provide technology solutions and support that can enhance operational efficiency and employee engagement, opening avenues for consulting or technology service sales.

Industry Trends The company's response to market changes, including partnerships to ensure supply during the pandemic, indicates an adaptable business model receptive to innovative supply chain and logistics solutions that could benefit from sales propositions aimed at strengthening market resilience.