Cannabis Market The Boston Beer Company has recently expanded into the non-alcoholic cannabis cocktail market with the launch of Emerald Hour, presenting a sales opportunity to target the growing consumer interest in cannabis-infused beverages.

Partnerships & Collaborations Established partnerships with companies like Rauch Fruchtsäfte GmbH and Crowns & Hops Brewing Co provide avenues for cross-promotion and co-creation of specialty products, offering potential sales channels to tap into different market segments.

Acquisition by Suntory Group Being acquired by Suntory Group opens doors to new distribution channels and markets globally, offering sales representatives the opportunity to leverage the resources and networks of a larger conglomerate to drive sales growth.

Product Diversification The launch of Truly by The Boston Beer Company adds a spiked seltzer brand to its portfolio, expanding offerings to cater to the growing demand for healthier, low-calorie alcoholic beverages among consumers, creating sales potential in the trendy seltzer market.

Sustainability & Innovation With a focus on raising the bar and pushing boundaries, The Boston Beer Company's emphasis on innovation and sustainability in brewing practices can be leveraged by sales teams to target environmentally conscious consumers seeking unique and ethically produced beverages.