Growth Velocity Great National Group is a fast-growing hospitality brand in the UK and Ireland with ownership and management of hotels plus a B2B services arm (Revanista) serving over 130 independent hotels, indicating multiple cross-selling avenues for marketing, distribution, and revenue management services.

B2B Expansion Existing capabilities in marketing, revenue management, online sales distribution and reservations services for independent hotels present a clear opportunity to upsell expanded Nel/Partner packages to new hotel owners and investors seeking outsourced expertise.

Brand Portfolio Distinct collections (Great National Collection and Classic British Hotels) offer a gateway to segment-specific sales (premium vs. value) and potential partnerships with local suppliers, loyalty programs, and targeted advertising campaigns.

People Strategy Recent recognition for employer excellence and the addition of a Chief People Officer highlight a focus on talent and guest experience; selling could target HR-driven partnerships, training, and culture-enhanced guest services solutions.

Tech & Data Use Tech stack and cloud infrastructure indicate readiness for advanced marketing automation, data analytics, and digital distribution partnerships; identify opportunities to introduce more integrated tech solutions, performance marketing, and optimization services.