Market Diversification Great Western Malting serves a broad customer base that includes large international brewers, craft brewers, distillers, and food processors across multiple regions including the US, Canada, Asia, and South America, offering numerous opportunities to expand into new markets or deepen existing relationships.

Product Innovation The company's launch of new high-quality malts such as Light Munich Malt and Biscuit Rye Malt indicates a commitment to product innovation, providing sales potential to introduce specialty or organic malt options to premium craft breweries and food industry players.

Sustainability Appeal With the Vancouver plant being organic certified and producing a range of organic malts, there is a strong opportunity to target environmentally conscious brands seeking organic and sustainably sourced ingredients to enhance their market positioning.

Technological Engagement The development of immersive experiences like the Virtual Malting Odyssey highlights an innovative approach to customer engagement, suggesting opportunities for sales teams to leverage virtual tools for demos, educational sessions, or virtual tastings to attract new clients.

Infrastructure Investment The recent capital investments of over $200 million in facilities and equipment demonstrate a capacity for scaling up production and enhancing quality, enabling proactive outreach to large-scale clients or those requiring customized malting solutions for increased order volumes.