Expanding Market Scope Great Western Malting supplies a diverse customer base including large national and international brewers, craft brewers, distillers, and food processors, indicating opportunities to develop tailored solutions for different segments such as craft brewing and organic food industries.

Innovative Engagement The launch of the Virtual Malting Odyssey showcases the company's commitment to innovative marketing and customer experience, opening avenues for immersive virtual demonstrations and remote engagement with potential clients.

Sustainability Credentials The company's organic certification at its Vancouver plant and its focus on organic malts provide a strong sustainability value proposition that can be leveraged to attract eco-conscious brewers and food processors seeking high-quality organic ingredients.

Facility Upgrades Recent $200M investment in facilities and equipment demonstrates capacity expansion and modernization, supporting sales efforts to clients seeking reliable, high-volume malt supply and high-quality product offerings.

Strategic Partnerships Collaborations with industry players like Countrymaltgroup reflect a proactive approach to direct feedback and market testing, offering opportunities for targeted co-marketing initiatives and collaborative product development with prospective partners.