Utility Niche GreatBlue has deep utility sector expertise with multiple municipal and private utilities as clients, including Kerrville Public Utility Board, Reading Municipal Light Department, Hingham Municipal Lighting Plant, and Modesto Irrigation District. This track record creates ready entry points for expanding to other utilities with annual customer satisfaction surveys, concept testing, program testing, and journey mapping as ongoing engagements.

In House Capabilities The in house focus group facility and call center plus quick hit online and mobile research enable fast, actionable insights for product launches, marketing tests, and regulatory reporting. Use this agility to pitch rapid turnaround research bundles to busy product teams and compliance clients.

Analytics Dashboards Power BI enabled analytics and dashboards allow ongoing measurement and executive ready reporting. Position GreatBlue as a data partner for tracking studies that connect attitudes with behaviors and deliver clear ROI with KPI dashboards.

Cross Sector Current capabilities span healthcare, consumer packaged goods, education and more in addition to utilities, indicating strong cross sector expansion potential. Target school districts, hospitals and municipal governments with end to end research programs covering UX, satisfaction, branding, and testing.

Growth Potential With 11-50 employees and mid market revenue, plus a history of partnerships with Hometown Connections, GreatBlue is well positioned for multi year, retainer style contracts. Develop a vertical go to market plan focusing on mid sized utilities and public sector entities, offering bundled research, analytics, and advisory services.