Utilities partnerships GreatBlue has a strong track record with municipal utilities and local energy providers, including partnerships with Modesto Irrigation District, Hingham Municipal Lighting Plant, Reading Municipal Light Department, Kerrville Public Utility Board, Bryan Texas Utilities, and Hometown Connections. This presents a clear path for expanding sales to more utility districts and city-owned utilities seeking customer insight, satisfaction, and program effectiveness.

Public sector focus The company emphasizes research for municipalities and education sectors, indicating a buyer segment focused on public-facing programs, municipal governance, and consumer satisfaction, which aligns with government RFPs and contract-based sales cycles.

Diverse research capabilities Offering a broad mix of methodologies—from focus groups and in-store testing to UX, max diff, TURF, diary studies, and mystery shopping—GreatBlue can tailor solutions for complex stakeholder environments, enabling cross-sell opportunities across related research services.

Established credibility With over 40 years of market research experience and recognition such as the Philip D. Shaffer Partner of the Year Award, the firm presents a trusted partner position for enterprise clients and utilities seeking long-term supplier relationships and reliability.

Growth potential through expandables Given a mid-market revenue range and a notable client base in utilities, education, healthcare, and consumer markets, there is opportunity to upsell larger scope projects (e.g., nationwide tracking studies, program evaluations, and customer journey mapping) and cross-sell services to existing utility clients.