Utility Partnerships GreatBlue has an established track record with municipal utilities and local energy providers (e.g., Modesto Irrigation District, Hingham Municipal Lighting Plant, Reading Municipal Light Department, Kerrville Public Utility Board, Bryan Texas Utilities). This presents a clear pathway for expanding enterprise-level market research services to utility clients seeking customer satisfaction, program evaluation, and stakeholder insights.

Public Sector Growth The company frequently partners with municipal and utility entities, indicating strong potential in government and publicly owned entities that require regular survey research, customer journey mapping, and program effectiveness analyses to inform policy and service improvements.

Data & Analytics Stack With capabilities spanning traditional methods (focus groups, IDIs) and advanced analytics (Power BI, SPSS, TURF, max diff), there is an opportunity to upsell analytics-led offerings, dashboard-ready reporting, and data-driven decision support for larger clients seeking ongoing measurement.

Experience Trust Over four decades of industry experience across utilities, healthcare, education, and consumer goods helps GreatBlue position as a reliable partner for long-term research programs, enabling cross-sell into adjacent sectors such as local governments, schools, and healthcare networks.

Visible Wins & Awards Past awards and notable partnerships (including a Partner of the Year award and multi-city utility surveys) can be leveraged in case studies and pitches to credentialize capabilities and accelerate outreach to prospective clients facing similar customer insight challenges.