GreatBlue Research Employee Directory

Market ResearchConnecticut, United States11-50 Employees

GreatBlue Research is a U.S.-based market research firm headquartered in Glastonbury, Connecticut, with 11 to 50 employees. The company operates a focus group facility and an in-house call center and also conducts rapid online and mobile research. It serves industries including Utilities, Healthcare, Consumer Packaged Goods, Golf, Municipalities, and Education, providing research and analytics to help organizations address key constituents. With more than 40 years of experience across diverse markets, GreatBlue combines attitudes and perceptions with behavioral trends to deliver actionable insights, employing methods such as concept testing, package testing, UX research, customer and employee satisfaction studies, brand awareness, max-diff/conjoint studies, TURF analysis, tracking studies, diary studies, in-store testing, taste tests, in-depth interviews (IDIs), iHUTs, focus groups, ad testing, promotional testing, mystery shopping, mock juries, and journey mapping. The firm has partnered with municipal and utility clients, and information about the company is available at https://greatblueresearch.com.

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