Member-owned advantage Leverage GICU’s not-for-profit, member-owned model and emphasis on returning value to members to position technology, services, and pricing that prioritize member benefits and long-term relationship building in conversations about cost-efficient financial solutions.

Growth and scale With assets of $478 million and nearly 32,000 members across 33 counties, there is a broad potential for cross-sell across deposit products, digital banking enhancements, wealth and insurance services, and business banking solutions to capture a larger share of members’ financial needs.

Insurance services Recent launch of Greater Iowa Insurance Services (July 2023) indicates openness to expanded partnerships in risk management, digital insurance platforms, and advisory services—ideal entry points for insurtech integrations, analytics, and broker partnerships.

Digital and data Current tech stack and digital initiatives suggest opportunities to propose modernized core banking, analytics, marketing automation, and customer engagement tools that align with community-focused, regional credit unions seeking scalable tech without compromising member value.

Market presence Recognitions as a top credit union in Des Moines and Midwest markets provide social proof for expansion efforts; leverage awards to approach regional businesses, employers, and associations for corporate partnership programs and employee benefits packages.