Expanding Membership Base University of Iowa Community Credit Union (UICCU) has a broad membership eligibility criteria, open to anyone living or working in Iowa and 4 Illinois Counties, as well as direct relatives of current members and University of Iowa affiliates. This inclusivity can be leveraged to attract more members and expand the customer base.

Top-tier Return of Member Rank UICCU has consistently ranked in the top 1% nationally for Return of Member (ROM) for the last 4 years. This high ranking showcases the credit union's commitment to offering better rates and lower fees, providing a strong selling point for potential customers seeking financial services.

Recent CD Special Launch In July 2017, UICCU launched competitive CD Specials with tiered Annual Percentage Yields (APYs). This recent product offering can be highlighted to attract customers looking for lucrative savings options, presenting an opportunity to upsell and cross-sell to existing and new clients.

Award-winning Recognition UICCU has been recognized as the best bank in Iowa and has garnered accolades from reputable sources like MONEY magazine. Leveraging these awards in marketing and sales efforts can build credibility and trust with potential customers, facilitating easier conversions and client retention.

Community-focused Projects Through projects like developing a system for detecting lead in drinking water, UICCU demonstrates a commitment to community well-being and innovation. Highlighting such initiatives in sales pitches can resonate with socially conscious customers, providing a unique selling proposition based on corporate social responsibility.