Community-focused Approach University of Iowa Community Credit Union (UICCU) follows a 'members first' philosophy, ranking in the top 1% for Return of Member (ROM). This commitment to putting members first presents an opportunity for sales teams to emphasize personalized service and community values when engaging with potential customers.

Technologically-driven Services UICCU leverages a diverse tech stack including Facebook Pixel, Google Analytics, and more. This focus on technology and innovation can be highlighted by sales representatives to showcase modern and efficient banking services, making it a compelling choice for tech-savvy consumers.

Expansion and Recognition Recent expansions and recognitions, such as closing offices in Davenport and being named the best bank in Iowa, showcase UICCU's growth and industry leadership. These achievements provide sales teams with a narrative of success and trustworthiness to leverage in customer conversations.

Competitive CD Specials UICCU introduced competitive CD Specials with attractive APYs, signaling a commitment to offering value-driven financial products. Sales representatives can capitalize on these specials to attract customers seeking high-yield savings options and differentiate UICCU from its competitors.

Innovative Solutions for Public Health UICCU's collaboration with the University of Iowa on a system to detect lead in drinking water demonstrates its dedication to community welfare. Sales teams can emphasize this public health initiative to position UICCU as a socially responsible and forward-thinking financial institution.