Community Engagement Financial Plus Credit Union demonstrates a strong commitment to community involvement, evidenced by its recent initiatives like the ‘Billboards of Inclusion’ project and local awards for social responsibility. This suggests an openness to partnerships that enhance community outreach and diversity efforts.

Recognition & Leadership The credit union has received notable awards, including the Credit Union of the Year and the Cooperative Spirit Professional Award. These accolades highlight their focus on leadership, advocacy, and service excellence, indicating potential interest in solutions that further support their community and organizational goals.

Technology Adoption Utilizing a modern tech stack that includes Google Cloud CDN, Microsoft 365, and ColdFusion signifies an investment in digital infrastructure. This presents an opportunity to introduce innovative financial technology solutions that can streamline operations or enhance member experience.

Growth & Expansion With a revenue range of $10M to $25M and recent partnerships with technology providers like Mantl, Financial Plus Credit Union appears poised for growth and operational scaling. Offering products or services that support back-office automation and member engagement could be highly relevant.

Market Positioning Being recognized as one of the Metro’s Best Credit Unions and having a strong community presence in Iowa and Michigan highlights a competitive position focused on local trust and service excellence. Customized solutions that reinforce their community-oriented branding could resonate well with their strategic priorities.