Affiliation Advantage Leverage the Greensboro Swarm's status as the NBA G League affiliate of the Charlotte Hornets to propose joint marketing, cross-promotional campaigns, and hospitality experiences that align with NBA branding and accessing Hornets fan cohorts.

Community Engagement Target local Greensboro businesses and sponsors interested in regional visibility by offering arena activations at the Greensboro Coliseum Complex Fieldhouse, youth and community outreach packages, and family-friendly event sponsorships to boost foot traffic and brand affinity.

Tech Enablement Position technology partnerships around Microsoft 365, OpenAI, and other modern tools to streamline operations, data analytics for fan insights, personalized marketing, and enhanced in-game experiences for sponsors and attendees.

Ticket & Merchandise Upsell Explore bundled offerings combining game day tickets with exclusive merchandise or experiences, leveraging the team’s 50-game season window to create recurring revenue streams and sponsor-rich promotions.

Growth Signals With revenue in the mid single digits to mid tens of millions and a mid-sized employee base, there is room for scalable partnerships in media rights, digital content, and regional promotions that can be piloted locally before broader expansion.