Strong Local Presence Groninger Insurance Agency has established a solid reputation and deep roots within the Northumberland and Susquehanna Valley communities, providing a trusted local touch that appeals to clients seeking personalized insurance services.

Established Brand Legacy With over 52 years of operation and a multi-generational leadership team, the agency benefits from a legacy of stability and trust, making it an attractive candidate for expansion of product offerings or cross-selling established client relationships.

Growth Potential Despite a small team of fewer than 10 employees, the agency reports a revenue of up to $25 million, indicating high per-employee productivity and an opportunity to introduce additional insurance products or digital services to further scale revenue.

Tech Adoption Utilizing modern digital tools like WordPress, Shopify, and multisite infrastructure, the agency demonstrates a commitment to technology, which can facilitate digital marketing efforts, online quotes, and enhanced customer engagement for upselling opportunities.

Market Niche Focus Specializing in auto, home, and business insurance within Pennsylvania, Groninger Insurance is well-positioned to explore regional market expansion, new product lines, or advanced customer analytics to identify cross-sell and upsell opportunities.