Network scale Leverage GVS Select's large provider network of over 51,000 credentialed independent and retail providers to position as a cost-efficient, broad-coverage option for employer groups seeking robust vision benefits.

Flexible funding Highlight the availability of self or fully insured funding arrangements to potential buyers, appealing to mid-market employers seeking customizable benefit financing and predictable costs.

Competitive discounts Emphasize added value like discounts on cosmetic lens options, frames under plan allowances, and generous discounts on complete glasses beyond covered benefits to differentiate from competitors.

Strategic partnerships Position as a ready-to-integrate option with EyeMed powered networks and explore opportunities to co-market to similar employer segments, leveraging synergy with established networks.

Growth potential Target prospects in mid-sized employers and benefits brokers seeking scalable vision programs as industry trends favor expanded vision coverage, digital administration, and cost containment in benefits packages.