Strategic Partnerships Groupe CH manages major sports franchises and multiple entertainment venues, presenting an opportunity to offer sponsorship packaging, co-branded experiences, and cross-promotional campaigns with NHL assets and venue properties to drive sponsorship revenue and fan engagement.

Digital & Social With a tech stack including Power BI, Tableau, Adobe Experience Cloud, and Marketo, there is strong potential to provide advanced data analytics, marketing automation, and personalized fan journeys for sponsorship activations, ticketing, and content distribution.

Content & Media NHL Productions and centralized production capabilities create a pathway to offer turnkey content creation, original programming, and distributed videos across social and digital platforms to attract advertising partners and premium media deals.

Experiential Programs Recent initiatives like co-branded digital content and hometown remix concepts indicate openness to fan-centric experiences and merchandise collaborations, suggesting opportunities for exclusive experiences, limited-edition merchandise, and venue-based activations.

Community & Foundation The organization runs foundations supporting youth in Quebec, presenting an avenue for cause-marketing partnerships and community outreach sponsorships that align brands with social impact while expanding donor-driven fundraising channels.