Groupe NOVI

Retail Health and Personal Care ProductsNouvelle-Aquitaine, France51-200 Employees

Groupe NOVI is a French group operating in the personal care products sector, combining manufacturing with beauty retail and services through a network of franchised stores, exclusive brands, and B2B activities. The business is described as a family-led venture in which franchised partners, employees, customers and suppliers participate in a shared dynamic grounded in common values. Led by Philippe and Christophe, who continue the family legacy of Nicole Georges, the organization oversees eight brand banners along with five exclusive brands and relies on professionals across its operations. It has positioned itself as the leading French franchise in the beauty and well-being market while preserving its family roots.

The group is based in Saint-Astier, Nouvelle-Aquitaine, and has developed logistics capabilities, including a group-wide logistics platform established in 2005 and a dedicated platform in Saint-Astier launched in 2016. Its international expansion began with a Morocco store opening in 2004, and its footprint later extended to markets such as Georgia and Mongolia. In 2022, the Beauty Success banner was rebranded as Groupe NOVI, with an expansion into natural-care offerings through Pur Eden and Les Senteurs Gourmandes and the integration of the Citron Vert network.

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