Growth Potential With a revenue range of 100M to 250M and a dedicated team of 51 to 200 employees, Grupo Macro displays strong growth capacity and scalability opportunities for strategic partnerships in organizational change and intercultural training.

niche Specialization The company's focus on intercultural competency development and fun, engaging organizational change practices positions it as a prime partner for multinational corporations seeking tailored cultural adapting solutions in a globalized economy.

Tech Enablement Utilizing diverse digital tools such as Google Analytics and Elementor, Grupo Macro emphasizes measurement and online visibility, indicating opportunities to target organizations investing in digital transformation and data-driven change management.

Market Focus Operating primarily in Ecuador with a U.S. branch specializing in language and cultural training, the company is well-positioned to serve regional and international clients seeking bilingual and intercultural competence services.

Competitive Edge Grupo Macro’s core principles—fun, measurable, applicable—offer a differentiated approach, enabling outreach to companies valuing innovative, engaging, and impactful organizational development solutions aligned with modern workforce needs.