ERP BI Synergy Target SMBs in manufacturing, distribution, and services with an end-to-end offering that bundles ERP implementation, business intelligence and process optimization to drive productivity gains and ROI.

Demand Planning Niche Position Grupo Novatech as the go-to advisor for demand forecasting and inventory optimization, addressing clients facing forecasting volatility and supply chain bottlenecks.

Tech Stack Leverage Leverage existing marketing and analytics tech capabilities (GTM, tag management, analytics, hosting) to propose integrated data pipelines that connect ERP, BI dashboards, and digital marketing metrics for better decision making.

Regional SMB Focus Capitalize on Ecuador location and 51-200 employee scale to target growing Latin American mid-market firms seeking agile, cost-effective IT consulting and scalable ERP/BI projects.

Cloud and Security Highlight ability to host and secure ERP and BI solutions using Cloudflare and SiteGround, offering cloud migration, performance optimization, and security posture improvements for clients migrating to modern platforms.