Digital Transformation Focus Grupo Novatech specializes in implementing ERP systems, Business Intelligence, and demand planning solutions, presenting opportunities to sell advanced enterprise software and technology consulting services.

Small to Medium Business Market With a workforce of up to 200 employees and revenue between 1 million to 10 million USD, the company primarily targets SMEs that are seeking to modernize and optimize their processes.

Technology Stack Compatibility The company's use of cloud and analytics tools like Microsoft Clarity, Cloudflare, and Google Analytics suggests openness to leveraging innovative tech, offering a pathway to introduce cutting-edge solutions that support their consulting services.

Growth Potential in Sector As a business consultancy in IT services, Grupo Novatech presents expansion opportunities into sectors like manufacturing and logistics where digital transformation is increasingly vital for competitiveness.

Competitive Positioning Positioned alongside global firms with larger revenues, Grupo Novatech can capitalize on personalized, local consulting services tailored to regional clients, differentiating from larger, less agile competitors.