Local Market Focus Guaranty Media is Baton Rouge’s locally owned media company with a cluster of radio stations and a digital marketing agency, presenting a strong opportunity to upsell integrated local advertising packages that combine radio reach with targeted digital campaigns through Gatorworks.

Integrated Sales Leadership Recent leadership developments include the promotion of Chris Blades to Director of Sales to oversee revenue strategy across radio properties and Gatorworks, signaling an emphasis on aligned cross-channel selling and a unified pitch to advertisers.

Digital Expansion Guaranty Media actively expands digital solutions via Gatorworks and has launched the Guaranty Podcast Network, creating new ad inventory and sponsorship opportunities beyond traditional radio with on-demand and podcast formats.

Award‑Winning Credibility Recognition such as the 2023 Celebration of Service to America Award enhances credibility with potential advertisers seeking trusted, community-focused media brands that deliver measurable local impact.

Growth Potential With a revenue range of $25M–$50M, a mid-sized footprint, and ongoing leadership and digital initiatives, there is scalable cross-sell potential across radio sponsorships, digital marketing services, podcast advertising, and performance-driven campaigns for local businesses.