Insights

AI and Telemedicine Guidepost has recently launched an AI-powered chatbot to support diabetes management, presenting a potential selling point for healthcare automation, digital patient engagement, and scalable telemedicine solutions that can be offered to partner clinics and insurers.

Tech Enabled Care The company markets a tech-enabled diabetes management programme via partnerships (notably with Discovery Life) that combines telemedicine, clinical analytics, and risk management, suggesting opportunities to expand with health plans, employer wellness programs, and payer-backed chronic disease initiatives.

Growing Scale With a small to mid-size team (11-50 employees) and revenue in the range of one to ten million dollars, Guidepost is positioned to benefit from scalable, low-friction deployment of digital coaching programs to reach more patients without proportional headcount growth.

Diabetes Focus The core offering centers on diabetes mastery through a network of coaches and a telemedicine platform, indicating cross-sell potential to adjacent metabolic health programs, Wellness, and preventive care initiatives within employer and insurer domains.

Geographic Reach Based in Johannesburg with a regional focus on South Africa, there is an opportunity to partner with regional healthcare providers, NGOs, and government programs to expand access, while also exploring regional expansion into nearby markets with similar diabetes burdens.

Guidepost Tech Stack

Guidepost uses 8 technology products and services including Google Conversion Tracking, Smart Slider 3, jQuery Migrate, and more. Explore Guidepost's tech stack below.

  • Google Conversion Tracking
    Advertising Networks
  • Smart Slider 3
    Design
  • jQuery Migrate
    Javascript Libraries
  • PHP
    Programming Languages
  • Google Tag Manager
    Tag Management
  • MediaElement.js
    Video Players
  • Google Analytics
    Web Analytics
  • WordPress Multisite
    Web Hosting

Guidepost's Email Address Formats

Guidepost uses at least 1 format(s):
Guidepost Email FormatsExamplePercentage
First.Last@guidepost.netJohn.Doe@guidepost.net
100%

Frequently Asked Questions

What is Guidepost's official website and social media links?

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Guidepost's official website is guidepost.net and has social profiles on LinkedInCrunchbase.

What is Guidepost's NAICS code?

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Guidepost's NAICS code is 71394 - Fitness and Recreational Sports Centers.

How many employees does Guidepost have currently?

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As of July 2026, Guidepost has approximately 41 employees across 4 continents, including AfricaNorth AmericaAsia. Key team members include Non Executive Director: D. C.Director: R. J.Diabetes Onboarding Manager: N. M.. Explore Guidepost's employee directory with LeadIQ.

What industry does Guidepost belong to?

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Guidepost operates in the Wellness and Fitness Services industry.

What technology does Guidepost use?

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Guidepost's tech stack includes Google Conversion TrackingSmart Slider 3jQuery MigratePHPGoogle Tag ManagerMediaElement.jsGoogle AnalyticsWordPress Multisite.

What is Guidepost's email format?

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Guidepost's email format typically follows the pattern of First.Last@guidepost.net. Find more Guidepost email formats with LeadIQ.

When was Guidepost founded?

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Guidepost was founded in 2012.
Guidepost logo

Guidepost

Wellness and Fitness ServicesGauteng, South Africa11-50 Employees

Guidepost is a wellness and fitness services company that focuses on diabetes management through a network of coaches who engage with clients via a telemedicine platform. Its approach centers on reaching and supporting people with diabetes to enable measurable health improvements through personalized, transformative journeys. The company serves individuals living with diabetes and aims to mobilise volunteers and professionals to expand access to guidance and care at scale. Based in Johannesburg, Gauteng, Guidepost operates within the healthtech space and has positioned itself as a tech-enabled provider coordinating coaching, clinical analytics, and risk management for diabetes management. A recent development includes the launch of an AI-powered chatbot, reflecting ongoing efforts to enhance digital tools for diabetes support.

Section iconCompany Overview

NAICS Code
71394 - Fitness and Recreational Sports Centers
Founded
2012
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    Guidepost's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Guidepost's revenue is estimated to be in the range of $1M$10M

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