Sustainability Focus Gurus emphasizes its commitment to sustainability by sourcing natural rubber from trees and planting a tree for every purchase, appealing to environmentally conscious consumers who prefer eco-friendly products.

Unique Market Niche With its roots in traditional Indian sandal design and a history connected to iconic figures like Mahatma Gandhi, Gurus has a distinctive brand story that can be leveraged to attract niche markets seeking authentic and culturally inspired footwear.

Growing Online Presence Gurus operates primarily via an e-commerce platform and has utilized crowdfunding to boost awareness, indicating strong potential for digital marketing strategies to expand its customer base and increase sales.

Small but Agile Team With a lean team of 2-10 employees, Gurus can rapidly adapt to market trends and implement targeted sales initiatives, making it ideal for personalized outreach and customized marketing campaigns.

Alternative Customer Base Targeting customers interested in sustainable fashion and culturally rooted products presents an opportunity to partner with eco-conscious retailers, wellness brands, and cultural organizations to broaden distribution and sales channels.