Global Presence Barefoot Yoga Co. has established a strong international footprint, distributing products to over 2500 studios and stores worldwide, indicating significant demand for high-quality yoga products across diverse markets.

Expanding Market Opportunities The company's diverse product range and reputation in the global yoga community present opportunities for expanding into new retail channels, online marketplaces, and premium yoga studios seeking trusted brands.

Sustainability Focus Founded with inspiration from a yoga practice in India, there is potential to highlight sustainability and traditional craftsmanship in marketing efforts, appealing to environmentally conscious consumers seeking authentic yoga products.

Tech Utilization Leveraging their existing e-commerce platform built on Magento and active social media presence, Barefoot Yoga can enhance personalized marketing and targeted campaigns to increase online sales and customer engagement.

Small but Agile With a lean team of 11-50 employees, the company benefits from agility and quick decision-making, making it well-positioned to adopt innovative sales strategies and form strategic partnerships to boost growth.