Sustainable Partnerships prAna has established partnerships with sustainable brands like Paka, Military Bridge LLC, The Travel Yogi, and SOREL. Leveraging these existing relationships can lead to collaborative sales opportunities focused on eco-conscious consumers.

Market Expansion Recent expansions include promoting Julie Booth to Ontario sales manager and partnering with The Travel Yogi and Military Bridge LLC. Use these expansions as a gateway to explore new markets and boost sales through strategic alliances and targeted marketing efforts.

Responsible Packaging Movement Through the Responsible Packaging Movement initiative, prAna is advocating for sustainable packaging practices. Highlighting this commitment to eco-friendly packaging can resonate with consumers and open avenues for sales by appealing to environmentally conscious buyers.

Executive Expertise New executive hires like Brianna Showell bring valuable experience to prAna's marketing team. Leveraging the expertise of key personnel in sales strategies and campaigns can enhance brand positioning and drive increased sales performance.

Collaborative Product Launches Collaborative product launches with partners like SOREL and industry leaders offer opportunities to create exclusive collections that appeal to a broader consumer base. Utilize these collaborations to drive sales through unique and captivating product offerings.