Diversified services Hackworth is a Virginia-based, woman-owned small business offering a broad range of services beyond traditional printing, including IT and software solutions, document management, large format printing, and marketing services. This diversification presents cross-sell opportunities to current clients and potential upsells to customers seeking integrated print-IT solutions.

Technology stack The company already utilizes a modern tech stack (Freshmarketer, PostHog, Drupal, Salesforce, Google Maps, and more), which indicates readiness for data-driven marketing, CRM-led sales motions, and targeted campaigns. This enables scalable outreach, personalized proposals, and better customer lifecycle management for new offerings.

SMaW certification As a Virginia State-Certified, Woman-Owned Small Business (SWaM), Hackworth may benefit from set-aside opportunities, government contracting, and partnerships that favor diverse suppliers. This can be leveraged to pursue public-sector printing, IT, and document management services.

Growth potential With revenue in the 100M to 250M range and a mid-size employee base, Hackworth sits in a category that is attractive to mid-market buyers seeking reliable integrated solutions. Targeted expansion into enterprise accounts or industry verticals that require scalable print and digital services could drive meaningful account growth.

Competitive landscape Recent news indicates a dynamic market around digital link-in-bio tools and related platforms, suggesting opportunities to position Hackworth as a partner for marketing and digital asset management, leveraging its document solutions, marketing services, and IT capabilities to offer bundled digital branding and fulfillment packages.