Digital Lifecycle Capitalize on digital lifecycle offerings by leveraging SUMS for secure software updates and TAG as a 24-7 trailer resource. Target OEMs and fleets that require ongoing software management and easy integration with SAP S/4HANA/BTP. Position as a bundled hardware and software support model to generate recurring revenue.

Modular Growth Leverage the modular EB+ 4.0 platform, fully modular ABS 4.0, and HD brake adjuster specifications to upsell retrofit kits, spare parts, and maintenance contracts. Use Haldex Academy training to certify technicians, accelerating adoption and creating service-based revenue streams.

ApolloSDx Opportunity Introduce cross-sell opportunities with the ApolloSDx air treatment system to fleets seeking enhanced air quality and regulatory compliance. Explore embedding ApolloSDx into new vehicle platforms or offering it as part of safety and environment packages for existing braking systems.

US Market Focus With a US base in Howell, Michigan, pursue a targeted North American go-to-market strategy through a local service network, regional sales presence, and distributor partnerships to accelerate adoption among fleets and OEMs in the region.

Sustainability Advantage Highlight safety, environmental, and performance benefits to win contracts with fleets and public sector customers aligned with ESG goals. Frame offerings around cost savings from improved braking efficiency, reliability, and compliance to drive new business.