Hallmark Cards
RetailMissouri, United States10001+ Employees
Hallmark Cards is a privately held, family-owned company based in Kansas City, Missouri, founded in 1910. Its core retail business designs and sells greeting cards, gifts, ornaments and gift packaging, with offerings in more than 25 languages distributed across more than 70 countries and around 100,000 retail locations, including independently owned Hallmark Gold Crown stores in two countries. The organization operates within a broader portfolio that encompasses additional consumer and brand-related initiatives. Hallmark Media complements the retail line with three cable networks—Hallmark Channel, Hallmark Mystery, and Hallmark Family—and the Hallmark+ streaming service. The portfolio also includes Crown Center, a real estate development that manages the 85-acre campus surrounding Hallmark’s headquarters, and partnerships such as Crayola to expand its creative offerings. Together, these elements position Hallmark as a diversified player across retail, media, and real estate.
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