Insights

Diversified Footprint Hallmark operates a diversified portfolio spanning retail cards and gifts, Hallmark Media, and Hallmark+ streaming, with distribution in over 70 countries across 100,000 rooftops. This multi-channel footprint enables cross-sell opportunities across physical products, media content, and memberships, enabling bundled promotions and increased average order value.

Global Localization Products are available in more than 25 languages with global distribution, signaling a strong localization opportunity for product assortments, packaging and marketing. This supports potential partnerships for translation, regional merchandising, and localized supply chain optimization.

Ecommerce Modernization Hallmark's tech stack includes Magento 2 and Google Cloud with analytics tooling, suggesting opportunities to partner on e-commerce optimization, personalized experiences, security enhancements, and data-driven marketing for Hallmark.com and Hallmark+.

Media & Licensing Hallmark Media and Hallmark+ enable content-driven merchandising; keepsake ornament launches, exclusive event tie-ins, and licensing collaborations point to opportunities for licensing management, co-branded product development, and cross-promotions with IP tied to streaming content.

Workforce Solutions A strategic integration with CareRev shows openness to on-demand workforce technology; this indicates opportunities to offer enterprise staffing optimization, scheduling, payroll integration, and workforce analytics for Hallmark's 10k+ employees and 100k retail locations.

Hallmark Cards Tech Stack

Hallmark Cards uses 8 technology products and services including oEmbed, Magento 2, Google Cloud, and more. Explore Hallmark Cards's tech stack below.

  • oEmbed
    Dev Tools
  • Magento 2
    E-commerce Platforms
  • Google Cloud
    Infrastructure As A Service
  • Haskell
    Programming Languages
  • Linux
    Programming Languages
  • X-XSS-Protection
    Security
  • Google Analytics
    Web Analytics
  • CSS
    Web Tools And Plugins

Hallmark Cards's Email Address Formats

Hallmark Cards uses at least 2 format(s):
Hallmark Cards Email FormatsExamplePercentage
First.Last@hallmark.comJohn.Doe@hallmark.com
74%
FLast@hallmark.comJDoe@hallmark.com
17%
F.Last@hallmark.comJ.Doe@hallmark.com
7%
FirstLast@hallmark.comJohnDoe@hallmark.com
2%

Frequently Asked Questions

Where is Hallmark Cards's headquarters located?

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Hallmark Cards's main headquarters is located at 2501 Mcgee Kansas City, Missouri 64108 United States. The company has employees across 6 continents, including North AmericaEuropeAsia.

What is Hallmark Cards's phone number?

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You can contact Hallmark Cards's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hallmark Cards's official website and social media links?

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Hallmark Cards's official website is careers.hallmark.com and has social profiles on LinkedIn.

What is Hallmark Cards's SIC code NAICS code?

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Hallmark Cards's SIC code is 5111 - Printing and Writing Paper NAICS code is 44-45 - Retail Trade.

How many employees does Hallmark Cards have currently?

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As of June 2026, Hallmark Cards has approximately 17K employees across 6 continents, including North AmericaEuropeAsia. Key team members include Chief Executive Officer: D. O.Cmo: J. L.Chief Communications Officer: A. H.. Explore Hallmark Cards's employee directory with LeadIQ.

What industry does Hallmark Cards belong to?

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Hallmark Cards operates in the Retail industry.

What technology does Hallmark Cards use?

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Hallmark Cards's tech stack includes oEmbedMagento 2Google CloudHaskellLinuxX-XSS-ProtectionGoogle AnalyticsCSS.

What is Hallmark Cards's email format?

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Hallmark Cards's email format typically follows the pattern of First.Last@hallmark.com. Find more Hallmark Cards email formats with LeadIQ.

When was Hallmark Cards founded?

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Hallmark Cards was founded in 1910.

Hallmark Cards

RetailMissouri, United States10001+ Employees

Hallmark believes if you care enough you can change the world as we work to help create a more emotionally connected world in every life, every day.
 
Founded in 1910 by a teenage entrepreneur with two shoe boxes of postcards under his arm, Hallmark today is still family owned and privately held.
 
Headquartered in Kansas City, Missouri, and employing tens of thousands worldwide, the company operates a diversified portfolio of businesses. The Hallmark business designs and sells greeting cards, gifts, ornaments and gift packaging in more than 25 languages with distribution in over 70 countries and 100,000 rooftops worldwide, including a network of independently-owned Hallmark Gold Crown stores in two countries. Hallmark Media is entertainment’s leading destination for feel-good content and operates three cable networks – Hallmark Channel, Hallmark Mystery, and Hallmark Family. Hallmark+ is the streaming service and membership program that delivers the very best of Hallmark all in one place, featuring a distinctive blend of all new, exclusive original series, movies, and other feel-good content plus monthly discounts and rewards for shopping at Hallmark retail stores and Hallmark.com. Crown Center is a real estate development company that manages the 85-acre hotel, office, entertainment and residential campus surrounding Hallmark’s headquarters. Crayola® offers a wide range of art materials and creative play toys designed to spark children’s creativity around the globe. For more  information, visit Hallmark.com. Connect on Instagram, TikTok, Facebook, Pinterest, and YouTube.
 
We welcome your comments & feedback. If we see comments that are threatening, in accordance with LinkedIn’s Professional Community Policies we will delete comments. We will not tolerate material that may be abusive, discriminatory, profane, hurtful, harassing or defamatory toward a person, entity, belief or symbol. We also retain the right to remove comments that are off topic or contain links.

Section iconCompany Overview

Headquarters
2501 Mcgee Kansas City, Missouri 64108 United States
Phone number
SIC Code
5111 - Printing and Writing Paper
NAICS Code
44-45 - Retail Trade
Founded
1910
Employees
10001+

Section iconFunding & Financials

  • $10B

    Hallmark Cards's revenue is estimated to be in the range of $10B

Section iconFunding & Financials

  • $10B

    Hallmark Cards's revenue is estimated to be in the range of $10B

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