Hammock
Marketing ServicesTennessee, United States11-50 Employees
Hammock is a Nashville-based marketing services firm focused on driving growth for B2B healthcare organizations. Founded in 1991 and under new ownership since 2022, it has sharpened its healthcare marketing approach with in-house methods tailored to the sector, rather than adapting general principles. The company notes that healthcare buyers face long sales cycles and multi-layered buying committees, and seeks to address these challenges through deep industry knowledge and a diagnostic-first approach. Its Velocity Score diagnostic framework examines every stage of the B2B healthcare customer journey, scoring performance and translating findings into a prioritized plan to build momentum, supported by AI and guided by senior healthcare veterans. For teams needing execution capacity, Hammock provides senior healthcare marketing specialists who can integrate with existing teams to scale capabilities.