Niche Expertise HandelBarr Consulting specializes in sales and sales management training with a founder who has extensive experience as a VP across various organizations, positioning the company as a trusted partner for organizations seeking to improve their sales effectiveness.

Small Business Focus With a small team of 2-10 employees, the company may be particularly interested in scalable, cost-effective solutions that can be tailored to small and medium-sized enterprises looking to enhance their sales teams.

Technology Adoption Utilizing modern web technologies such as React and Google Workspace indicates an openness to digital tools, presenting opportunities to offer innovative e-learning platforms, sales enablement software, or virtual coaching solutions.

Market Differentiation Operating in a competitive landscape with large consulting firms like McKinsey and Deloitte, HandelBarr can position itself as a boutique, personalized alternative, appealing to clients preferring customized and highly experienced sales training.

Potential Growth Areas Given the owner’s extensive sales background and focus on sales process improvement, there is potential to expand into ongoing coaching programs, digital learning modules, or specialized sales management tools aimed at organizations prioritizing sales excellence.