Local market strength Leverage Hanna Commercial Real Estate's Pittsburgh focus and entrepreneurial brokerage approach to target local tenants and owners seeking specialized retail, office, industrial, and investment spaces, highlighting long-term client relationships as a differentiator.

Growth signals Highlight recent expansions and hiring activity in their history (e.g., new partner and office hires) to identify potential upsell opportunities for enhanced brokerage services, advisory, and portfolio management as the firm scales.

Tech enablement Position solutions that integrate with their tech stack (HubSpot Analytics, AWS, Azure, WordPress, SendGrid) for marketing automation, data analytics, and CRM-driven deal tracking to improve deal velocity and client outreach.

Financial potential With revenue in the confirmed range and a focus on non-residential leasing, target mid-market landlords and investment groups looking for advisory, acquisition, asset disposition, and portfolio optimization services.

Competitive positioning Capitalize on Hanna’s niche in Retail, Office, Industrial, and Investment disciplines and its award-winning deal experience to differentiate from mid-sized competitors and craft tailored proposals for property owners seeking trusted partners.