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Insights

Market Leadership Hans Anders is the market leader for spectacles in the Netherlands with around 400 stores in the Netherlands and Belgium, presenting a strong footprint to approach with upsell opportunities in eyewear accessories, lens care, and aftercare services.

Omnichannel Growth The company has invested in omnichannel capabilities including an online application for eyewear advice and a shift to digital commerce, signaling readiness for partnerships in digital marketing, eCommerce tech, and data-driven customer experiences.

Logistics Modernization Recent DC redesign partnership indicates emphasis on improving supply chain efficiency, enabling opportunities to offer advanced logistics, inventory optimization, and omnichannel fulfillment solutions.

Tech Stack Modernization Adoption of cloud and analytics tools such as AWS, Anaplan, Salesforce, and iCIMS suggests receptiveness to technology-enabled sales, CRM, workforce planning, and talent management solutions that scale with growth.

Growth and Talent Headcount exceeds 1500 with international expansion under the Direkt Optik brand in Sweden, pointing to sales opportunities in cross-border eCommerce support, localization, and channel partnership programs.

Similar companies to Hans Anders

Hans Anders Tech Stack

Hans Anders uses 8 technology products and services including Microsoft Clarity, iCIMS, Amazon Web Services, and more. Explore Hans Anders's tech stack below.

Hans Anders's Email Address Formats

Hans Anders uses at least 4 email formats:
Hans Anders Email FormatsExamplePercentage
First@hansanders.nlJohn@hansanders.nl
34%
F.Last@hansanders.nlJ.Doe@hansanders.nl
30%
First.Last@hansanders.nlJohn.Doe@hansanders.nl
29%
FLast@hansanders.nlJDoe@hansanders.nl
7%

Frequently Asked Questions

What is Hans Anders's phone number?

Minus sign iconPlus sign icon You can contact Hans Anders's main corporate office by phone at
+31-183-697****
. For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Hans Anders's official website and social media links?

Minus sign iconPlus sign iconHans Anders's official website is hansanders.nl and has social profiles on LinkedIn and Crunchbase.

How much revenue does Hans Anders generate?

Minus sign iconPlus sign icon As of August 2026, Hans Anders's annual revenue is estimated to be $25M - $50M.

What is Hans Anders's SIC code and NAICS code?

Minus sign iconPlus sign iconHans Anders's SIC code is 4899 - Communications Services, Not Elsewhere Classified and NAICS code is 44-45 - Retail Trade.

How many employees does Hans Anders have currently?

Minus sign iconPlus sign iconAs of August 2026, Hans Anders has approximately 1.2K employees across 3 continents, including Europe, North America and Asia. Key team members include Chief Executive Officer: B. H., Chief Executive Officer: P. H. and President: J. A. Explore Hans Anders's employee directory with LeadIQ.

What industry does Hans Anders belong to?

Minus sign iconPlus sign iconHans Anders operates in the Retail industry.

What technology does Hans Anders use?

Minus sign iconPlus sign iconHans Anders's tech stack includes Microsoft Clarity, iCIMS, Amazon Web Services, Anaplan, Salesforce, Atlassian Jira, VMware and Piwik PRO Core.

What is Hans Anders's email format?

Minus sign iconPlus sign iconHans Anders's email format typically follows the pattern of First@hansanders.nl. Find more Hans Anders email formats with LeadIQ.

When was Hans Anders founded?

Minus sign iconPlus sign iconHans Anders was founded in 1982.
Hans Anders logo

Hans Anders

RetailSouth Holland, Netherlands1001-5000 Employees

Hans Anders is an international retailer that specializes in spectacles, hearing aids, and contact lenses. The core Hans Anders brand leads the group as the market leader in the Netherlands, with around 400 stores across the Netherlands and Belgium. In Sweden, the group operates under the Direkt Optik brand. The company was founded in 1982 and is based in Gorinchem, South Holland, Netherlands. 

In 2021, Hans Anders launched an online application in the optics market that uses a self-learning algorithm to provide personal online eyewear advice based on facial characteristics analysis. This development expands access to guidance beyond in-store support.

Section iconCompany Overview

Phone number
+31-183-697****
Website
hansanders.nl
SIC Code
4899 - Communications Services, Not Elsewhere Classified
NAICS Code
44-45 - Retail Trade
Founded
1982
Employees
1001-5000

Section iconMedia & News

Section iconFunding & Financials

  • $25M - $50M

    Hans Anders's revenue is estimated to be in the range of $25M - $50M

Company Leadership

  • Chief Executive Officer at Hans Anders
    B. H.
    Chief Executive Officer
    Mobile Phone
  • Chief Executive Officer at Hans Anders
    P. H.
    Chief Executive Officer
    Mobile Phone
  • President at Hans Anders
    J. A.
    President
    Mobile Phone
  • President at Hans Anders
    R. B.
    President
    Mobile Phone
  • Head Of Merchandise Planning A.I at Hans Anders
    C. V. L.
    Head Of Merchandise Planning A.I
    Mobile Phone

Employee Directory

  • Owner at Hans Anders
    B. B.
    Owner
    Mobile Phone
  • Chief Executive Officer at Hans Anders
    P. H.
    Chief Executive Officer
    Mobile Phone
  • Head Of Merchandise Planning A.I at Hans Anders
    C. V. L.
    Head Of Merchandise Planning A.I
    Mobile Phone
  • Audio Director Hans Anders at Hans Anders
    S. F.
    Audio Director Hans Anders
    Mobile Phone
  • Directrice Des Relations Avec Les Professionnels De Santé at Hans Anders
    C. G.
    Directrice Des Relations Avec Les Professionnels De Santé
    Mobile Phone

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