Growing Product Range Hapco Farms has diversified its production beyond traditional potatoes to include a variety of fresh produce, such as carrots, which are now in full swing. This expansion offers sales opportunities in markets seeking diverse, high-quality fresh vegetables year-round.

Strategic Market Expansion The company's recent focus on launching carrot programs in Florida and Canada indicates a proactive approach to market growth, presenting opportunities for partnerships with retailers and distributors looking to source locally produced, fresh vegetables.

Modern Technology Use Hapco Farms utilizes a variety of digital tools including Google Analytics and Shopify, highlighting an emphasis on streamlined sales channels and data-driven marketing, which can be leveraged to improve customer engagement and outreach.

Leadership and Growth The recent appointment of Kevin Fix as vice president of business development signals a commitment to expanding sales, especially within key markets, and provides an opening to target strategic accounts interested in specialty produce.

Market Positioning and Revenue With revenues estimated between $10M and $25M and a well-established supply chain, Hapco Farms offers a competitive yet flexible partnership opportunity for large-scale retailers and wholesalers seeking reliable, sustainable produce sources.