Established Market Presence Hardie's Fresh Foods has a longstanding history since 1943 in providing fresh produce, indicating a stable customer base and potential for leveraging brand loyalty among foodservice providers and retailers seeking reliable suppliers.

Supply Chain Challenges Recent supply issues, such as strawberry shortages, present an opportunity to offer tailored solutions including alternative sourcing, logistics improvements, or supply chain management services to help Hardie's mitigate disruptions.

Technological Adoption Utilization of advanced tech stack like SAP and Esker signals openness to digital solutions, suggesting potential for upselling modern supply chain software, inventory management tools, or data analytics platforms to enhance operational efficiency.

Market Expansion Potential Having merged with Shepherd and acquired other firms, Hardie's is actively expanding its footprint, which opens avenues for business development in new regional markets or product categories to support their growth strategies.

Revenue Growth Opportunities With revenues estimated between 250 to 500 million dollars, there is significant room for sales efforts focused on premium products, value-added services, or strategic partnerships that can help increase margins and market share in the wholesale fresh produce industry.