Expansion Opportunity Harpoon Willys is expanding with a new location in Robbinsville, New Jersey, signaling growth and potential multi-site needs, including centralized IT, marketing, and student engagement systems.

Technology Stack Current tech includes Shopify, Squarespace, Toast POS, Google Analytics, and SEO tooling, indicating opportunities for integrated e-commerce, payment processing enhancements, campus merchandising, and data-driven marketing solutions.

Financial Scale Estimated revenue in the small to mid multi-million range with a lean employee base suggests opportunities for cost-effective, scalable software, consulting, or digital transformation services tailored to mid-market higher education vendors.

Market Position Operating in higher education with a location in Portsmouth and recent geographic expansion aligns with growth in regional student services, alumni engagement platforms, and on-campus experience enhancements.

Competitive Fit Comparables imply a hospitality-leaning campus service model; there is potential to propose partnerships around student dining tech, loyalty programs, and off-campus campus-life partnerships that mirror industry peers.