Expansion Opportunity Harpoon Willys recently opened a new location in Robbinsville, New Jersey, indicating active growth and expansion strategies that could benefit from local marketing, logistical solutions, and regional partnerships.

Technology Utilization The company's adoption of platforms like Shopify, Squarespace, and Google Analytics suggests openness to digital presence and e-commerce enhancements, presenting opportunities for CRM, web optimization, and analytics tools to further boost engagement.

Market Positioning As a higher education entity, Harpoon Willys operates in a competitive space with a focus on community engagement, which can be leveraged for targeted outreach, sponsorships, and strategic alliances with educational institutions.

Customer Engagement Using OpenTable and RSS feeds indicates a focus on customer experience and content distribution, creating opportunities to introduce loyalty programs, online reservations, and personalized communication solutions.

Growth Potential With a small team size yet active expansion, there is potential for partnerships in franchise development, training services, or technology upgrades to support scaling operations and enhance service offerings.