Unified Guest Data Leverage McCormick & Schmick's position within Landry's multi brand portfolio to unify guest data across concepts using Segment and the existing CDP, enabling personalized marketing, cross brand promotions, and higher guest lifetime value.

Cross Brand Loyalty Propose a centralized loyalty and CRM platform that spans McCormick and Schmick's family of brands, enabling consistent guest experiences, omnichannel engagement, and data driven upsell opportunities.

Digital Marketing Modernization The current tech stack shows CMS, CDN, CDP and marketing tech; opportunities to optimize performance, implement AI powered personalization, improve SEO, and consolidate marketing tooling to reduce costs and lift online reservations and engagement.

Sustainable Sourcing With seafood focused concepts and events, there is demand for transparency and responsible sourcing; offer supply chain traceability, vendor sustainability analytics, and waste and energy optimization services to improve ESG credentials and reduce costs.

Strategic Partnerships Leverage the collaboration within Landry's portfolio and entertainment assets to create bundled dining and experiences; propose joint marketing programs, event based promotions, and co branded packages to drive traffic across properties and venues.