Energy Savings Opportunity Harris Lighting specializes in energy efficient lighting systems with a focus on upgrading older facilities. Target potential clients with pre-1986 buildings where payback is favorable due to high electricity costs, highlighting substantial long-term cash flow benefits.

Retrofit Solutions Position as a complete source for retrofits and new fixtures, offering turnkey energy efficient lighting upgrades. Emphasize ease of procurement and installation to building owners and facility managers seeking minimal disruption and rapid ROI.

Midmarket Focus Company size (~11-50 employees) suggests targeting small to mid-sized facilities and campuses that manage multiple buildings. Develop tiered offerings and flexible pricing to fit incremental project scales.

Financial Justification Leverage the high proportion of energy spend on electricity to frame the business case for lighting upgrades. Provide simple ROI models, payback analyses, and case studies to help procurement and finance teams approve projects quickly.

Technology Alignment Utilize familiar tech stack (Microsoft 365, Office 365) to streamline outreach and collaboration. Offer digital tools such as proposals, energy audits, and project tracking that integrate with common enterprise platforms to improve conversion rates.