Custom Event Offerings Hawthorn Florist specializes in a wide range of floral arrangements for events such as weddings and receptions, indicating an opportunity to upsell comprehensive event packages including supplementary décor and personalized services.

Local Market Focus With a small team and a customer-centric showroom in New Bedford, the company can be targeted for local marketing campaigns and personalized service offerings to build loyalty and increase bookings within their community.

Diverse Product Range Beyond floral arrangements, Hawthorn Florist offers gift baskets and house plants, which presents cross-selling opportunities for gift-related items, especially during peak seasonal periods or special occasions.

Technology Adoption Utilizing advanced analytics and tracking tools like Google Analytics and Tag Manager, there is potential to leverage data-driven marketing strategies, optimize online sales channels, and enhance customer engagement.

Growth Potential Operating within a competitive market with peers such as UrbanStems and Farmgirl Flowers, Hawthorn Florist can explore partnerships or unique offerings to differentiate, expand its customer base, and increase revenue, especially within the $1 million to $10 million revenue bracket.