Industry Expertise Hayes Plus specializes in health technology assessments and evidence-based research for healthcare providers, payers, and government agencies, indicating a strong need for advanced analytics, data management, and digital publishing solutions to enhance their research processes and content delivery.

Recent Acquisition Being acquired by TractManager, a leader in strategic sourcing and contract management, presents opportunities to offer integrated software solutions that streamline healthcare contract workflows, compliance, and data integration for Hayes Plus and its new parent company.

Leadership Expansion The appointment of new directors in IT and sales highlights ongoing investments in digital infrastructure and customer relationship management, suggesting a market receptive to innovative digital platforms, CRM enhancements, and customer engagement tools.

Company Scale Although a small team, Hayes Plus operates within the healthcare research sector, where precision, compliance, and data security are critical; thus, scalable enterprise solutions for secure data handling and compliance management are potential sales targets.

Tech Stack Integration Their usage of advanced tools like Salesforce Marketing Cloud and New Relic reveals familiarity with digital engagement and monitoring platforms, opening opportunities for integrated marketing solutions, performance analytics, and user engagement systems to support their outreach efforts.