Strategic Acquisition Hayes Plus was acquired by TractManager, a leader in healthcare sourcing and contract management, indicating potential opportunities to integrate their clinical research services and evidence-based analysis offerings into broader healthcare procurement solutions.

Digital Innovation Focus The company has invested in advanced digital platforms, including technology leadership hires and cloud-based tech infrastructure, suggesting a readiness to adopt and utilize innovative healthtech solutions and cloud services to enhance client engagement.

Healthcare Expertise Specializing in unbiased health technology assessments and research, Hayes Plus presents a strong opportunity to offer advanced data analytics, decision support tools, or tailored health research services to healthcare providers and payers.

Growth Potential With a small team and recent leadership appointments in digital and sales roles, Hayes Plus appears focused on expansion—making it a suitable target for scalable healthtech and wellness solution integrations.

Market Position As a niche provider in the wellness, health, and fitness services sector with a reference client base including insurers, hospitals, and government agencies, there are opportunities to upsell integrated wellness tech platforms and personalized health management tools.