Acquisition Opportunity Hayes Plus was acquired by TractManager in November 2017. This indicates potential for cross-sell or integration opportunities with TractManager’s CLM and strategic sourcing customers in healthcare, expanding Hayes Plus offerings to a larger enterprise base.

Healthcare Tech Focus The company's emphasis on unbiased health technology assessments and digital publishing platforms suggests receptiveness to enterprise-level health tech evaluation, analytics, and content management solutions that streamline publishing workflows for health plans, insurers, and providers.

Executive Talent Recent leadership hires in IT and Sales (Director of IT & Digital Publishing Platforms; Executive Director and VP of Sales) imply a pivot toward scale, modernization, and enterprise sales, signaling readiness for strategic partnerships and value-based selling approaches.

Small yet nimble With a lean team of 2-10 employees, Hayes Plus can be a strong candidate for managed or outsourced technology and services engagements, including deployment of health tech tools, integrations (Salesforce, Pardot, HubSpot), and professional services without heavy internal resource burdens.

Digital tooling The tech stack includes Salesforce, Pardot, HubSpot, Pendo, WordPress, New Relic, and analytics tools, presenting clear opportunities to upsell or optimize CRM-driven marketing automation, product analytics, and digital experience enhancements for better lead generation and customer retention.