Diverse Selection Opportunity Hazel's is Boulder County’s third largest liquor retailer with approximately 13,000 SKUs and a flagship 36,000 square foot store. Sales opportunities exist by introducing exclusive or limited release wines, spirits, and beer programs to grow high-margin upsell during in-store tastings, events, and gift bundles.

Local Engagement A locally owned and managed store with active community donation programs. Develop partnerships for co-branded community events, charitable fundraising drives, and sponsor activations that align with local nonprofits to drive foot traffic and repeat purchases.

Experienced Team Highly knowledgeable staff and a high-volume operation present a strong platform for premium experiential selling. Offer staff training, brand ambassador programs, and on-site masterclasses to elevate customer experience and support higher-ticket purchases.

Premium Experience Facilities include a temperature-controlled wine cellar and walk-in humidor, indicating a focus on quality and specialty products. Propose exclusive access programs, private tastings, and curated collections to attract enthusiasts and increase average order value.

Digital & Infrastructure Tech stack features TrackJS, cart functionality, and modern web infrastructure. Leverage data-driven campaigns, loyalty integrations, and targeted digital marketing partnerships to capture online-offline sales and optimize promotions for high-margin items.