Expansive Product Range Applejack offers over 17,000 unique products, including wine, beer, and spirits, providing a vast selection to meet diverse customer preferences and facilitate cross-selling opportunities across different beverage categories.

Omni-Channel Sales With the ability for customers to purchase in-store, online, or via phone, there are ample opportunities to develop targeted marketing campaigns and enhance cross-platform promotions to increase sales volumes and customer engagement.

Strategic Partnerships The recent collaboration with Mountain Culture Beer Co indicates a willingness to partner with craft breweries and expand exclusive product offerings, which could attract new customer segments and increase market share.

Regional Reach Applejack’s delivery services to Colorado mountain communities and across state lines present a growth avenue for reaching more customers, especially as regulations facilitate expanded liquor shipment options.

Market Positioning Being a well-established local retailer with a focus on fine wines, craft beers, and premium spirits positions Applejack to capitalize on the growing premiumization trend in the beverage industry, appealing to high-end consumers seeking quality products.