Strategic Partnerships Target B2B distribution and retail partners in smoking lifestyle channels, leveraging HBI Innovations’ strong network with RAW Papers and Clipper Lighters to expand penetration in US markets and international markets where APAC and Europe presence is growing.

Industry Events Capitalize on appearances at cannabis and lifestyle awards and exhibitions to secure speaking slots, sponsorships, and co-branded promotions with event organizers and fellow exhibitors to boost visibility among retailers and suppliers.

Vaccine Ventures Explore cross-sector philanthropy-focused marketing and potential CSR-aligned partnerships where HBI’s vaccine development and public health initiatives could open doors with healthcare-adjacent merchandisers or corporate sponsors seeking social impact alignment.

Product Launches Position newly licensed or co-branded rolling papers and pre-roll equipment as premium B2B SKUs for convenience stores, vape shops, and cannabis retailers, emphasizing quality, natural materials, and strong brand story to drive higher margin placements.

Geographic Expansion Identify regional wholesalers and distributor networks in high-growth markets that align with HBI’s B2B model, aiming to scale through existing partners like Apehex customers and manufacturing capacity to support broader national and international rollouts.