Strategic Partnerships HealthTeam Advantage is a jointly owned subsidiary of Cone Health and Novant Health, indicating a strong regional network that can be leveraged for co-marketing opportunities, bundled services, and referrals to grow Medicare Advantage membership and cross-sell ancillary benefits.

In Home Care Expansion Recent in-home test kit launch and past partnerships with Landmark Health suggest a focus on in-home medical services and remote screenings, presenting opportunities to offer home-based care programs, chronic condition management, and digital health integrations to reduce hospitalizations.

Community Engagement Active collaboration with AuthoraCare and veteran appreciation initiatives demonstrate community-focused programs that can be expanded into employer-based outreach, veteran and caregiver programs, and localized marketing to boost member acquisition in North Carolina.

Tech Stack Leverage Utilize existing marketing and candidate platforms (AdRoll, Microsoft Advertising, Crazy Egg, Hotjar, iCIMS, Osano, StackAdapt, Mailchimp) to run targeted campaigns for Medicare Advantage and ancillary benefits, optimize conversion funnels, and streamline recruiter and partner onboarding.

Financial Opportunity With estimated revenue in the mid hundreds of millions and a regional footprint in NC, there is potential to upsell additional products (dental, vision, hearing) and introduce value-based care initiatives, vendor partnerships, or software-enabled care management solutions to health plans and providers seeking scale in the region.