Acquisition Growth GenNx360-backed growth with the Oct 2025 acquisition of Applied Tech Solutions expands HBS’s client base and service footprint. This integration creates cross-sell opportunities across infrastructure modernization, cloud, security, and managed services for a broader set of mid-market and enterprise customers, leveraging HBS’s vendor partnerships.

Security Leadership Security is a core differentiator with comprehensive cybersecurity and physical security offerings, and a longstanding Chief Information Security Officer appointment. Leverage partnerships with Verkada and other security vendors to pitch managed security services, SOC capabilities, identity governance, and physical security integrations to mid-market clients.

Cloud AI Focus HBS emphasizes cloud and AI modernization through customized cloud and AI solutions and a modern tech stack (Nutanix, Active Directory Federation Services, SQL Server Analysis Services). Opportunity to offer cloud migration, AI-enabled automation, and data analytics services to help clients accelerate digital transformation.

Mid Market Focus With 501-1000 employees and a Wisconsin-based footprint, HBS targets mid-market to enterprise IT transformations requiring end-to-end services. Propose bundled offerings across infrastructure, collaboration, application modernization, and security as a managed service to reduce risk and accelerate ROI.

Partnership Power HBS maintains strong partnerships with Microsoft, Cisco, HPE, Lenovo and Verkada, enabling integrated vendor-backed solutions. Opportunity for co-marketed packages, hardware refresh programs, licensing optimization, and joint GTM with these partners to win larger multi-vendor deals.