Venue modernization Potential upsell to upgrade IT and collaboration systems using Microsoft 365, given current tech stack and need for streamlined operations across a 6,500 seat, multi-purpose arena.

Event ecosystem Leverage proximity to similar venues and organizations (e.g., Music Theatre Wichita, Intrust Bank Arena) to cross-promote partnerships, booking opportunities, and bundled entertainment experiences to expand audience reach.

Revenue expansion Identify sponsorships, digital marketing packages, and ticketing enhancements to boost per-event revenue, leveraging the arena’s high-seat quality assurance and on-site parking to attract sponsors.

Operational efficiency Offer cost-saving software and process optimization services compatible with Microsoft 365 to improve scheduling, event management, and vendor coordination for a lean organization.

Growth potential Position as a scalable partner for expanding entertainment offerings or community events, aligning with the arena’s mid-market profile and the potential for future acquisitions in a similar sector.