Boutique Design Heco is a small to mid-sized design services firm (11-50 employees) with a hands-on, prototyping-focused approach. This suggests ideal sales targets are other smaller to mid-market businesses seeking high-touch, collaborative design work for brands and user experiences.

Executive Expertise Founding partners JT Helms and Matt Cowen bring 12-13 years each across brand identity, web experiences, UX, and strategy. Emphasize value to potential clients needing senior-level leadership and strategic design direction for complex projects.

Tech Stack Utilizes modern web and collaboration tools (Cloudflare, Google Workspace, Modernizr, Google Search Console). This indicates comfort with digital-first delivery and performance/SEO considerations—opportunities to offer UX optimization, accessibility services, or performance-focused redesigns.

Market Position Brand and user experience focus with a Chicago roots narrative. Position Heco to mid-market brands seeking strong branding and interactive product design, offering the story of hands-on collaboration and tangible prototyping to differentiate from larger agencies.

Growth Signals Recent news references broad industry news rather than direct client expansions; combined with a revenue range of 10-25 million and a favorable services profile, there are opportunities to propose vertical industry captures (e.g., technology, energy, or consumer brands) where small teams can deliver rapid, iterative design sprints and connected marketing assets.