Premium venue appeal Position Heidel House as a high-end event and wedding destination with extensive indoor and outdoor meeting space, luxurious on-site spa, yacht cruises, and lakefront dining to target luxury corporate retreats, weddings, and milestone celebrations.

Strong awards credibility Leverage recent Best of Awards wins in Wisconsin Bride and Best North Central Venue to build social proof and shorten sales cycles for conferences, weddings, and destination retreats seeking trusted and recognized venues.

CSR and sustainability Highlight Travel Green Wisconsin certification and Green Key Eco-Rating in outreach to sustainability-minded planners, corporate groups, and association meetings seeking eco-friendly, compliant venues.

All-in-one package Market the integrated capabilities including in-house A/V, extensive meeting space, yacht experiences, golf access nearby, and year-round events as a turnkey solution for multi-day corporate events, incentive trips, and board meetings.

Growth through partnerships Cross-sell to nearby golf courses and regional attractions (Lawsonia, Tuscumbia, Mascoutin) and leverage Ascend Collection branding to tap into traveler networks, wedding and corporate event planners, and travel groups seeking curated, scenic Wisconsin experiences.