Domestic Campaigns capitalize on strong domestic partnerships and recent WA and Queensland expansion to upsell bundled domestic travel packages and group tours through Viva Holidays, Helloworld franchises, and tourism boards.

Cruise Growth leverage Cruise Co and Creative Cruising brands to cross-sell river and ocean cruises with tailor-made itineraries for high-value agents and corporate travel programs, targeting loyalty through bundled experiences.

Agency Channel target the extensive retail and wholesale agent network (2,064+ members) with commission-driven promotions, training, and exclusive inventory deals to drive higher ticket sizes and cross-sell opportunities across Domestic, Inbound, and Wholesale products.

Event Leadership capitalize on leadership visibility at CAPA and industry conferences to pitch value propositions around resilience-driven travel planning and agent-led bookings, positioning HLO as a preferred partner during periods of uncertainty.

Strategic Partnerships expand collaboration with regional tourism boards (e.g., Western Australia) and youth/mamily touring segments through joint campaigns, roadshows, and destination campaigns to unlock new customer segments and drive incremental bookings.