Market Leadership Exan holds a dominant position in North American dental practice management software, powering over 90 percent of the market with its core on-premises solutions, indicating strong brand recognition and customer loyalty that can be leveraged for upselling or cross-selling new cloud-based offerings.

Growing Cloud Adoption The rapid growth of Exan's cloud product suggests increasing customer interest in flexible, scalable software solutions, presenting opportunities to target existing on-premises clients and new prospects seeking modern, cloud-based dental management systems.

Educational Market Focus Exan’s strong presence in educational institutions, especially dental schools, and its efforts in providing training tools and webisodes demonstrate potential for expanding into academic markets and forming strategic partnerships with educational institutions for customized solutions.

International Reach With clients located globally and headquarters in Canada, Exan's international footprint and global presence open avenues for sales expansion into other markets seeking proven dental management software solutions with local support.

Technology and Innovation Utilizing modern tech stacks like Docker, Salesforce Marketing Cloud, and cloud-based EHR systems, Exan indicates a commitment to technological advancement, offering opportunities to position its innovative features to technologically savvy dental practices and institutions seeking cutting-edge management tools.