E-commerce Integration Hepsipay’s close integration with Turkey’s leading e-commerce platform, Hepsiburada, presents opportunities to offer enhanced payment solutions and value-added financial services to online merchants seeking seamless and secure payment options.

BNPL Adoption The launch of Turkey’s first ‘Buy Now, Pay Later’ service highlights a growing consumer demand for flexible payment options, opening avenues for expanding BNPL partnerships and tailored financing products for merchants and customers alike.

Regional Growth Potential As a leading digital payments provider in a rapidly expanding Turkish e-commerce market, Hepsipay is well-positioned to explore cross-border payment solutions, targeting neighboring markets with similar digital commerce momentum.

Technology Stack Strength The use of advanced security and analytics tools such as Google Analytics and OneTrust indicates a focus on user experience and data protection, providing opportunities to upsell security and compliance solutions to their technical infrastructure.

Market Leadership With substantial revenue and a strategic backing from Hepsiburada, Hepsipay’s position as a secure and accessible online payment innovator makes it an attractive partner for financial technology providers seeking to target the Turkish e-commerce ecosystem.