BNPL Opportunity Hepsipay pioneered Turkey’s first BNPL service for e-commerce, presenting a strong cross-sell angle for merchants seeking flexible consumer financing and higher cart conversion.

Ecosystem Synergy As a subsidiary of Hepsiburada, Hepsipay can leverage the existing e-commerce ecosystem to upsell payment solutions, merchant services, and value-added offerings to its 1.5M+ product catalog and 17M monthly site visitors.

Security & Scale With a tech stack including OneTrust, New Relic and Apache tools, Hepsipay emphasizes security, compliance, and reliable payments at scale—a compelling platform for banks, PSPs, and large merchants seeking trusted payment infrastructure.

Growth Levers Revenue range indicates substantial scale; focus sales on expanding merchant onboarding, cross-border payments, and broader PSP services to capture incremental volumes from Hepsipay’s growing user base and merchant network.

Key Contacts Recent leadership changes in legal highlight potential opportunities around regulatory, compliance, and contract optimization projects; engage legal/compliance teams to position Hepsipay for enterprise-wide payment modernization initiatives.