Industry Focus and Support HERA specializes in research and innovation to support New Zealand's heavy engineering and steel industry, offering opportunities to promote advanced technological solutions, consultancy, and industry-specific quality standards to member organizations.

Innovation Leadership With a strong emphasis on adopting new technologies and best practices, HERA members are positioned as industry leaders, providing a platform to introduce innovative materials, process improvements, and digital tools that enhance productivity and safety.

Regulatory Engagement HERA’s involvement in industry-regulatory discussions and its focus on future-proofing member companies through compliance support suggests potential for partnerships in certified sustainable practices and regulatory consulting services.

Regional Network Expansion HERA's strategic location and regional reach in New Zealand create opportunities to connect with local manufacturers, suppliers, and service providers seeking to expand their market presence through industry collaborations and joint ventures.

Sustainability and Technologies Given the emphasis on sustainable, low-risk, and innovative metal solutions, there is a potential sales opportunity in offering eco-friendly materials, environmental management systems, and sustainability consulting tailored to heavy industry needs.