Insights

Local LEAD Opportunity Herald-Whig operates a longtime regional newspaper in Quincy, IL with a history dating back to 1835 and a focus on community issues. This presents a sales opportunity for hyperlocal digital advertising, sponsored content, and community event promotions to local businesses seeking targeted reach in Adams County and surrounding areas.

Digital Stack Fit Tech stack includes ID5, Taboola, TrackJS, Cloudflare services, RSS, RequireJS, Cloudflare Bot Management, and TradingView, indicating readiness for performance marketing, content distribution, and data-driven advertising solutions. Propose programmatic display, retargeting, and analytics partnerships to optimize local ad spend.

Diversified Revenue Recent initiatives include a utility payment service launch, suggesting a willingness to explore monetization beyond traditional ads. This opens doors for financial services, bill-pay integrations, and cross-promotional fintech advertising or sponsorships.

Leadership & Audience Frequent executive changes and strong journalistic mission indicate an engaged local audience value prop. Sales opportunities exist in premium sponsored content, partnership campaigns with local institutions, and tiered digital subscriptions or newsletter sponsorships tailored to Quincy-area readers.

SMB Market Reach With a small to mid-sized employee base and revenue in the lower millions, Herald-Whig targets local businesses of varying sizes. Propose scalable advertising packages, local SEO/SEM services, and affordable video or social campaigns designed for small-to-mid market advertisers looking to grow Quincy market share.

Herald-Whig Tech Stack

Herald-Whig uses 8 technology products and services including ID5, DoubleClick for Publishers (DFP), Amazon Web Services, and more. Explore Herald-Whig's tech stack below.

  • ID5
    Advertising
  • DoubleClick for Publishers (DFP)
    Advertising
  • Amazon Web Services
    Cloud Hosting
  • Cloudflare CDN
    Content Delivery Network
  • Cloudflare
    Content Management System
  • Element UI
    Javascript Frameworks
  • HSTS
    Security
  • Google Analytics
    Web Analytics

Herald-Whig's Email Address Formats

Herald-Whig uses at least 1 format(s):
Herald-Whig Email FormatsExamplePercentage
FLast@whig.comJDoe@whig.com
97%
FirstLas@whig.comJohnDoe@whig.com
3%

Frequently Asked Questions

What is Herald-Whig's official website and social media links?

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Herald-Whig's official website is whig.com and has social profiles on LinkedIn.

How much revenue does Herald-Whig generate?

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As of July 2026, Herald-Whig's annual revenue is estimated to be $1M - $10M.

What is Herald-Whig's SIC code NAICS code?

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Herald-Whig's SIC code is 3999 - Manufacturing Industries, Not Elsewhere Classified NAICS code is 51111 - Newspaper Publishers.

How many employees does Herald-Whig have currently?

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As of July 2026, Herald-Whig has approximately 36 employees across 1 continents, including North America. Key team members include President: L. B.Director Of Business Administration: K. B.Production Services Manager: B. F.. Explore Herald-Whig's employee directory with LeadIQ.

What industry does Herald-Whig belong to?

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Herald-Whig operates in the Newspaper Publishing industry.

What technology does Herald-Whig use?

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Herald-Whig's tech stack includes ID5DoubleClick for Publishers (DFP)Amazon Web ServicesCloudflare CDNCloudflareElement UIHSTSGoogle Analytics.

What is Herald-Whig's email format?

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Herald-Whig's email format typically follows the pattern of FLast@whig.com. Find more Herald-Whig email formats with LeadIQ.
Herald-Whig logo

Herald-Whig

Newspaper PublishingIllinois, United States11-50 Employees

The Herald-Whig is a local newspaper based in Quincy, Illinois, owned by Quincy Media, Inc. It traces its lineage to early Adams County publications, with roots dating back to The Illinois Bounty Land Register and a first combined edition published in 1926 after a series of mergers. The publication emphasizes journalistic excellence and aims to inform readers about critical issues, propose solutions, and present a range of viewpoints through its opinion pages.

The Herald-Whig positions itself as a community leader, engaging with organizations and causes to enhance regional life and maintain editorial and financial independence based on fairness, accuracy, and reliability. In August 2023, the Herald-Whig launched a payment service for utility and trash customers, reflecting a broader effort to serve the needs of its local audience. It seeks to serve both customers and employees, stressing service quality and teamwork.

Section iconCompany Overview

Website
whig.com
SIC Code
3999 - Manufacturing Industries, Not Elsewhere Classified
NAICS Code
51111 - Newspaper Publishers
Employees
11-50

Section iconFunding & Financials

  • $1M - $10M

    Herald-Whig's revenue is estimated to be in the range of $1M - $10M

Section iconFunding & Financials

  • $1M - $10M

    Herald-Whig's revenue is estimated to be in the range of $1M - $10M

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