Cross Sell Potential Herbie Wiles Insurance offers a full suite of personal and business insurance plus wealth management, creating opportunities to cross-sell more comprehensive financial planning services to existing individuals, families, and SMB clients.

SMB Benefits Growth There is a clear path to expanding group benefits, workers' compensation, liability and other employee benefits offerings for small and mid-sized businesses in Florida, leveraging current relationships and multi-line coverage.

Local Market Focus Based in St. Augustine, Florida, the company can deepen penetration among local residents and Florida-based SMBs by emphasizing personalized service and region-specific risk management.

Digital Marketing Enablement The tech stack supports digital marketing and lead capture (Google Tag Manager, AddThis, GoDaddy) and collaboration (Microsoft 365), presenting opportunities to optimize online inquiries, nurture leads, and package retirement and group benefits content.

Channel Partnerships With a 30+ strong team of insurance professionals, the agency can scale through partnerships with mortgage lenders, real estate firms, and financial advisors to broaden distribution of property, casualty, life and wealth products.